IBM, Ogilvy and the Pinacoteca de São Paulo Museum, created the project The Voice of Art, that uses cognitive computing to make museum visits way more interactive and personalized by an artificial intelligence assistant powered by IBM Watson that answers voice questions from visitors about specific paintings and sculptures from Pinacoteca’s collection.

Client: IBM. Year: 2017. Role: Creative Direction

Awards: Cannes (1 Silver. 3 Bronzes), D&AD Impact (Graphite Pencil), One Show (Silver and Merit), London Festival (Bronze). El Ojo de Iberoamerica (Grand Prix and Bronze), Featured at Lürzer's Archive. WPP Cream Awards (Winner / Digital). Wave Festival (2 Silvers, Bronze). Effie Latam (Silver).

To raise awareness about the money diverted to fund corruption in Brazil, Forbes used A.I. and created a corrupt billionaire owner of all that fortune. He talked to NGO's, reporters, law students, a former district attorney and was featured on the billionaires edition of Forbes Magazine.

Client: Forbes. Year: 2018. Role: Creative Direction. Awards: Cannes Lions (Gold, 2 Bronzes), Oneshow (2 Golds, Bronze, 3 Merits), El Ojo de Iberoamerica (Silver and Bronze), Wave Festival (3 Golds), WPP Cream (Winner: Data Driven, Winner: Direct).

Client: Faber-Castell. Year: 2024. Role: Creative Direction

Awards: Cannes (Silver, Bronze), D&AD (Wood), London Festival (Gold, 2 Silvers), One Show (1 Silver, 1 Merit), Clio (Silver, Bronze), CCSP (Gold), The Drum (Gold), A-List & Creativity Awards (Finalist).

Client: E-Moving. Year: 2019. Role: Executive Creative Director

Awards: Cannes (Bronze - Creative Data). CCSP (Gold, Bronze), Effie Latam (Gold - Data Driven), Effie Brazil (Bronze - Data Driven), El Ojo de Iberoamerica (Bronze - Digital)

Client: Coca-Cola. Year: 2026. Role: Executive Creative Director

Client: OAB. Year: 2020. Role: ECD

Awards: CCSP (Gold, 2 Bronzes), El Ojo de Iberoamerica (2 Golds, 1 Silver).

Client: Lacta. Year: 2022. Role: Creative Director.

Awards: Profissionais do Ano 2022 (Winner).

Client: Heineken. Year: 2026. Role: Executive Creative Director.

Client: UBER. Year: 2015. Role: Creative

Awards: CCSP (Gold).

Client: Billboard. Year: 2012. Role: Creative. Art Director.

Awards: Art Directors Club (Silver). Clio Awards (Bronze). London Festival (Bronze). Oneshow (Merit). El Ojo de iberoamerica (Bronze). Wave Festival (2 Golds, 1 Silver, 2 Bronzes). Fiap (Silver and 2 Bronzes), Cannes Lions (Shortlist).

Client: Abinee. Year: 2016. Role: Creative Direction

Awards: Profissionais do Ano 2017 (Winner), Creative Club of São Paulo (InBook)

Client: Faber-Castell. Year: 2023. Role: Creative Direction

Awards: CCSP (InBook)

#NobelforMileva was created in defense of gender equality and female recognition in science and technology. It is also a global movement to advocate for justice, asking the Nobel Foundation in Sweden to recognize the work and talent of Mileva Marić, the Serbian physicist and mathematician who was also the first wife of physicist Albert Einstein, winner of the Nobel Prize in 1921 (exactly 100 years ago). Mileva was a co-author in many academic achievements of the famous scientist, including the theory of relativity.

Client: Inspiring Girls. Year: 2021 Role: ECD

Awards: CCSP (Silver, Bronze), El Ojo de Iberoamerica (2 Bronzes), Cannes (Shortlist).

Client: Getty Images. Year: 2012. Art Direction: Guiga Giacomo, Marcos Kotlhar. Copywriter: Ricardo Wolff

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"We have 7,267 photos of Muhammad Ali. Please, stop using this one."

"We have 979 photos of Che Guevara. Please, stop using this one."

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Awards: Cannes (Bronze). London Festival (Silver). Clio Awards (Silver). El Ojo de iberoamerica (2 bronzes). Fiap (2 Silvers, 1 Bronze). New York Festivals (Bronze).

Client: Mondelez. Year: 2025. Role: Creative Director

Client: Band Sports. Year: 2017. Role: Creative Direction

Awards: Cannes (Silver)

Photoball project for HP. A giant concert ball which streams live video and takes pictures as it bounces across crowd. A totally different way to capture moments.

Client: Hewlett Packard. Year: 2013. Role: Creative, Art Director

Awards: Wave Festival (2 Golds, 3 Bronzes). Fiap (Bronze). Creative Club of São Paulo (4 In books). PIAF (Bronze). El Ojo de Iberoamérica (Silver), Cannes Lions (Shortlist).

Client: Faber-Castell. Year: 2023. Role: Creative Director

Awards: CCSP (Bronze), Communication Arts Magazine (Mention)

Client: Coca-Cola. Year: 2013. Role: Creative Direction

Client: Billboard. Year: 2014.

Awards: Cannes (Bronze). Wave Festival (Gold and Bronze). Fiap (Bronze).

Client: Panamericana School of Art and Design. Year: 2012. Role: Creative, Art Direction

Awards: London Festival (Silver). Art Directors Club (Silver). Oneshow (Merit). El Ojo de Iberoamerica (1 gold, 2 bronzes). Wave Festival (1 Gold, 2 Silvers, 1 Bronze). Fiap (2 Silvers, 3 Bronzes). Creative Club of São Paulo (Bronze), Cannes Lions (Shortlist).

Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo.

Client: Volkswagen. Year: 2011. Role: Creative, Art Direction

Awards: D&Ad (Wood Pencil), Fiap (Gold), Wave Festival (Silver), Clio (Bronze), Oneshow (Merit), Creative Club of São Paulo (In Book), El Sol de Iberoamerica (Gold and Bronze), El Ojo de Iberoamerica (Bronze).

Client: Gol Airlines. Year: 2012. Art Direction: Guiga Giacomo. Copywriter: Ricardo Wolff

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Your online order extremely fast. e-Gollog Express Delivery.

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Awards: Oneshow (Merit). El Ojo de Iberoamérica (Silver).

In these days any initiative to minimize CO2 emissions is valid. In The Black Pixel Project the effort is the size of a few pixels. 
By installing a little black square in the monitor* people will be saving energy. That energy added to other people Black Pixel’s energy can make a big difference.

The project is homologated by C.E.S.A.R: a world-class private institution that creates products, processes, services and innovative companies using Information and Communication Technologies (ICT).

Client: Greenpeace. Year: 2010. Role: Creative, Art Direction

Awards: London Festival (Bronze), Clio Awards (Bronze), One Show (2 Merits), Fiap (1 Gold, 1 Bronze), El Ojo de Iberoamerica (2 Bronzes), El Sol de Iberoamerica (Silver). Art Directors Club Young Guns (Winner Work), Creative Club of São Paulo (In Book),

VW Fox is a small car from the outside, huge on the inside, has a innovative design and in Brazil is the tallest in the category. To show how things get more amusing from the top, the website was made from above.

Client: Volkswagen. Year: 2009. Role: Creative, Art Direction.

Awards: Fwa Site of the Day, São Paulo Creative Club (In Book), Fiap (Bronze), Wave Festival (Bronze), New York Festivals (Gold), El Sol de Iberoamerica (Silver), Cannes Lions (Shortlist), London Festival (Bronze), El Ojo de Iberoamerica (Gold), Art Directors Club Young Guns (Winner Work).