My career started inside a small digital agency some sixteen years ago, during the so-called “internet bubble”. From the start I learned how to create for online media, and after a couple of years I was asked to join one of Brazil’s biggest and cutting-edge digital agency. Then came the awards, followed by an invitation from AlmapBBDO, where I formed the agency’s first hybrid team. During seven years I created concepts that crossed online and offline, and for the biggest brands in the country. This expertise brought me to Ogilvy&Mather, where I had the opportunity to lead teams as a Creative Director for almost two years, time during which I created global campaigns, world cup campaigns, won pitches, and more awards. In 2013 I helped develop the Pereira&O’Dell office in São Paulo, an opportunity that also brought me a lot about the branded entertainment business. After two years I returned to Ogilvy&Mather, and since then I’ve been working for the agency’s biggest clients, like IBM. Together, we’ve been developing a Cognitive Studio using A.I inside the agency, ready to serve all clients.