Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo.
Client: Volkswagen. Year: 2011. Role: Creative, Art Direction
Awards: D&Ad (In Book), Fiap (Gold), Wave Festival (Silver), Clio (Bronze), Oneshow (Merit), Creative Club of São Paulo (In Book), El Sol de Iberoamerica (Gold and Bronze), El Ojo de Iberoamerica (Bronze).