To raise awareness about the money diverted to fund corruption in Brazil, Forbes used A.I. and created a corrupt billionaire owner of all that fortune. He talked to NGO's, reporters, law students, a former district attorney and was featured on the billionaires edition of Forbes Magazine.
Client: Forbes. Year: 2018. Role: Creative Direction. Awards: Cannes Lions (Gold, 2 Bronzes), El Ojo de Iberoamerica (Silver and Bronze), Wave Festival (3 Golds), WPP Cream (Winner: Data Driven, Winner: Direct).