A simple plastic bag can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, one of the biggest and more important NGO focused on the conservation of marine wildlife, decide to launched an awareness campaign. The main goal was to show as realistically as possible the problems that daily practices using and discarding plastic, which often seem harmless, can cause to lives of those animals. Going beyond shocking, the ads also invite the public to access Sea Shepherd's website and learn more about how to prevent such scenes from recurring in the oceans with really simple actions.
Client: Sea Shepherd. Year: 2019. Role: Executive Creative Director