Client: Faber-Castell. Year: 2022. Role: Creative Director.

To launch the Faber-Castell new tagline “we unleash creative potential”, we started with a powerful but very simple statement. Every idea starts with a pencil. We invited artists, architects, designers, cartoonists, stylists, and ordinary people, to participate in a creative chain. The same pencil went from hand to hand, showing that didn’t matter what kind of idea was, but all of them had the same beginning. The pencil.

Awards: CCSP (In Book).

Credits:

Diretores de Criação Executivos: Edgard Gianesi, Renata Leão. Diretores de Criação: Rogério Chaves, Fabrício Pretto, Guiga Giacomo Criação: Danillo Ferrari, Zé Ricardo Novoa