Client: Getty Images. Year: 2012. Art Direction: Guiga Giacomo, Marcos Kotlhar. Copywriter: Ricardo Wolff

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"We have 7,267 photos of Muhammad Ali. Please, stop using this one."

"We have 979 photos of Che Guevara. Please, stop using this one."

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Awards: Cannes (Bronze). London Festival (Silver). Clio Awards (Silver). El Ojo de iberoamerica (2 bronzes). Fiap (2 Silvers, 1 Bronze). New York Festivals (Bronze).